02The problem

Tradelinkers has been doing serious turnkey engineering work in Bangladesh since the 1970s — HVAC, industrial refrigeration, cold storage, food-processing plants, civil and steel structures — for some of the country's most recognised food and agro brands. But none of that 50-year track record showed up online. Foreign buyers vetting potential partners would find nothing that matched the depth of the underlying business, and the consultancy was being filtered out before the first conversation. The site needed to do the credibility work upfront, in English, for international procurement teams.

03The approach

We built TLCBD as a credibility surface, not a brochure. The hero leads with 'Engineering Solutions That Last' against industrial imagery, with the '50+ Years of Excellence · Since the 1970s' badge sitting immediately beside it — the two facts every foreign buyer evaluates first, surfaced in the first second. Services (HVAC, refrigeration, industrial construction, turnkey project management, machinery supply) and Industries (cold storage, dairy, seafood, meat processing, grain) are split as separate primary nav so a buyer searching for one specific capability lands cleanly. A 'Trusted by leading companies' strip places the recognisable client logos (Starship, KAFCO, Aarong Dairy, Polar, Igloo and 80+ more) within the hero viewport — third-party credibility before any self-described claim. English-led throughout, page-speed and SEO architected for international intent terms ('cold storage Bangladesh', 'turnkey engineering Dhaka') from launch day.