02The problem

The business spanned three product types — digital health courses, physical books, and B2B training for pharmacy-sector clients — and the founder was running everything from disparate tools and spreadsheets. Each product type needed a slightly different journey, but the operator needed one source of truth.

03The approach

We built a unified commerce platform that handles digital downloads, physical inventory and shipping, and B2B training enrolment in one stack. Custom admin so the founder runs the whole business from one dashboard. After launch, we built a separate marketing site for his digital-marketing agency on the same engineering principles — the agency site generated 10× new client enquiries in its first six months.